Quinnipiac University Brand Strategy Group / Amenta Emma Architects

Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Kitchen, Table, ChairQuinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Living Room, ChairQuinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Kitchen, Chair, TableQuinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, KitchenQuinnipiac University Brand Strategy Group / Amenta Emma Architects - More Images+ 11

  • Marketing Coordinator: Nicole Owens
  • Total Construction Cost: $1.4 million
  • City: Hamden
  • Country: United States
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Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Kitchen
© Robert Benson Photography

Text description provided by the architects. A 19th-century house has been transformed into a 21st-century powerhouse for ideas for Quinnipiac University’s Brand Strategy Group, which is responsible for the University’s marketing, communications, brand strategy and identity, and digital initiatives.

Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Exterior Photography, Windows, Facade
© Robert Benson Photography

The old house was a hard sell to the university’s client, a veteran of the advertising world who imagined a New York City loft environment. To convince the reluctant end-user that the old house could meet his vision, the design team conceived of a radical opening-up of the interior space. The concept provided a drastic departure from the compartmentalized spaces and Victorian character of the existing house.

Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Image 8 of 16
© Robert Benson Photography
Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Image 15 of 16
Axonomtetric
Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Kitchen, Table, Chair
© Robert Benson Photography

The design is characterized by the openness of the space and the playful use of finishes and color that evokes the excitement of a start-up business. There is a deliberate tension on display between the rough exposed structure of the original house and the clean new lines of the renovation – a nod to the loft-spaces the University’s client wanted to work in. A skylight-capped vertical atrium unites upper and lower work spaces and floods the building with natural light. The meeting spaces, facing one another across the atrium, promote the cross pollination of ideas between the marketing staff on the first floor and the creative staff on the second.

Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Image 16 of 16
Section 02

The outcome? The space has energized the team. It has allowed more collaboration, more fun and more communication.

Quinnipiac University Brand Strategy Group / Amenta Emma Architects - Interior Photography, Living Room, Chair
© Robert Benson Photography

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Project location

Address:275 Mt Carmel Ave, Hamden, CT 06518, United States

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Location to be used only as a reference. It could indicate city/country but not exact address.
About this office
Cite: "Quinnipiac University Brand Strategy Group / Amenta Emma Architects" 23 Apr 2018. ArchDaily. Accessed . <https://www.archdaily.com/892875/quinnipiac-university-brand-strategy-group-amenta-emma-architects> ISSN 0719-8884

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